The Experience
Step into Oz like never before.
Players choose their path:
The Good Witch’s Trail — a journey of light, harmony, and kindness.
The Wicked Path — a daring adventure through shadows and chaos.
Each route winds through iconic New York landmarks, reimagined through the world of Wicked. At every stop, hidden Spotify codes unlock exclusive playlists, album covers, and riddles that lead participants to their next destination.
Every choice shapes the story. Every song deepens the spell.
Will you follow the glow of the Good Witch, or embrace the thrill of the Wicked?
After scanning the code, the user gets to choose their own witch path to lead them to Emerald City!
Each path begins with an exclusive Spotify audio clue narrated by Wicked’s leading stars: Ariana Grande for the Good Witch, and Cynthia Erivo for the Wicked Witch.
Every narration doubles as a riddle that guides players to their next landmark.
Each stop unlocks a new song, a new clue, and a deeper layer of the story — blending the magic of Wicked with Spotify’s power of discovery.
After players complete every riddle and unlock all location clues, they receive a final message: an invitation from His Royal Ozness himself.
The reward? An exclusive event in Spotify’s reimagined Emerald City, a hidden pop-up experience featuring live performances, themed photo ops, and early access to Wicked’s official soundtrack.
It’s the ultimate convergence of music, magic, and modern storytelling, transforming Wicked’s legacy into an interactive, city-wide adventure.
